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Research papers

Wireless surveys

Over the past decade technology has become increasingly important in the acquisition of market research data, from CATI and CAPI studies through to the Internet. The Internet in particular has been growing as a cost-effective and timely way to...

Catalogue: Asia Pacific 2002
Author: Vanessa Oshima
December 1, 2002
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Citation

Oshima, V. (2002a, December 01). Wireless surveys. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/wireless-surveys


Research papers

Mobile internet: threat or opportunity?

This paper assesses how operators view Mobile Internet and whether they see it as a threat or opportunity. It evaluates the key Mobile Internet issues confronting operators and suggests actions that they can potentially take to best exploit the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: David Willan
Company: The BPRI Group
October 20, 2002
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Citation

Willan, D. (2002a, October 20). Mobile internet: threat or opportunity? . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/mobile-internet-threat-or-opportunity-


Research papers

Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Lenka Silerová
October 20, 2002
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Citation

Silerová, L. (2002a, October 20). Mobile content services from customers' point of view. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/mobile-content-services-from-customers-point-of-view


Research papers

Multi-media reach/frequency and optimization

The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option. From the perspective...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: James H. Collins, Daniel T. Mallett, Jane Mulligan Traub
June 13, 2002
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Citation

Collins, Mallett and Traub (2002a, June 13). Multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/multi-media-reach-frequency-and-optimization-


Research papers

Electronic measurement of magazine reading

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet. This approach...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Jay Mattlin
June 13, 2002
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Citation

Mattlin, J. (2002a, June 13). Electronic measurement of magazine reading. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/electronic-measurement-of-magazine-reading


Research papers

Forecasting reach, frequency and GRPs on the Internet

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: John Chandler-Pepelnjak
June 12, 2002
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Citation

Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/forecasting-reach-frequency-and-grps-on-the-internet


Research papers

Site-centric measurement

This paper provides an in-depth analysis of site-centric measurement, the issues associated with this approach, and a discussion of the differences between site-centric measurement and user-centric measurement. The paper investigates the new...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Joan Fitzgerald
Company: Nielsen
June 12, 2002
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Citation

Fitzgerald, J. (2002a, June 12). Site-centric measurement . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/site-centric-measurement-


Research papers

Monitoring Internet audience measurement panels

During 2001, CESP conducted an audit of the three Internet audience panels currently serving the French market, focusing as much on their enumeration surveys as on the panels themselves. This paper presents the various stages of the audits and the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Hélène Haering
June 12, 2002
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Citation

Haering, H. (2002a, June 12). Monitoring Internet audience measurement panels . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/monitoring-internet-audience-measurement-panels-


Research papers

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Fred O'Connell
Company: Nielsen
June 12, 2002
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Citation

O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning